This is a charming Wolds market town just 25 minutes drive away from Sutton On Sea. This traditional town has a bustling centre with market days on Wednesdays, Fridays and Saturdays, alongside the open-air auction 'on the Stones' every Wednesday afternoon. There are an excellent variety of local speciality food shops that make Lincolnshire sausages, plum bread, stuffed chine, and sell Lincolnshire Poacher Cheese and butter, locally produced fruit, vegetables, fish and bread.

The town is watched over by the breath-taking church of St James's with its spire soaring to a height of 295 feet, the tallest parish church in the country. There are many other things to visit in the town including the Museum and an excellent variety of pubs. The whole family will enjoy a night out at the brand new state-of-the-art Riverhead Theatre or at the multi-screen cinema. This unspoilt town has many connections with historical events, such as the Lincolnshire Rising, and with those who have made history including Alfred, Lord Tennyson, famous Poet Laureate to Queen Victoria.